This
sign was a solution to both branding and directional for Nikon
and their new building.
They wanted to make sure visitors made the correct turn and saw
the brand at the appropriate distance. This building though is
not a sign lightbox on the facade as the location and type of
work did not merit that. The steel monolith got the right balance.
Discreet but clear, functional and clean.
> Exhibition Stand
<
Back to Archive
