Our client had just obtained a lease for what used to be the 'Human Be-inn'
in West Cross Causewayside, Edinburgh with a vision of making an old town
bar and eatery based on the style of the Indigo Yard and George Street
bars of the New Town.
The name chosen is based on the latitude of the location of Edinburgh.
A lot of the design is simply based on that. A definite horizontal line
situated over half way up the page for example on the menu cover and business
card (pictured). The 'T' of the 'North' was turned into an upwards facing
directional arrow and the '56' was partially covered to suggest a directional
movement of the line and also an horizon. The green and red were chosen
to convey warmth and richness and also in the case of the green tie in
with part of the existing interior made of green slate. The yellow on
the inside of the menu is from the line on the cover. The solid coverage
was to reflect a glow from the inside of the menus when they are stood
up on the table with a tea candle on the inside.
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