Aesthetic Spirit wanted to look comfortable alongside their competitors
but with them a warmer, less clinical and friendlier tone to reflect the
kind of service they provide. Their approach and service is very much
more personal and involved free introductory sessions with post treatment
after care unlike a lot of their competitors.
The colour palette came from the desired tone - we used an olive green
with a deep sky blue from the outset that we could use a range of tints
from. Clean, fresh, natural but also suggesting 'clinical' without being
too cold. We created the ribbon icon which could be interpreted as elements
that they thought could convey the service - a human figure; possibly
female, something of the name i.e. spirit, a DNA helix, in sympathy with
the characters in their name 'a' and 's'. Our solution was a painted freehand
shape, scanned and outlined to form the 3D effect ribbon figure. This
helped to give them distinctive but flexible image.
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