We recently designed the new identity for Donaldson's- Scotland's
national school for those who are deaf or have severe speech
and language difficulties. They are building a new, state of
the art, purpose built school in Linlithgow.
The client had three things uppermost in changing the logo;
the name was to be shortened to just Donaldson's from Donaldson's
College; the style was to be much more 'up to date'; and it
should include hands. Some form of signing was discussed and
several words they thought may be appropriate. Their existing
logo was a school coat of arms in red and black.
We thought the word 'communication' best to use as the signed
word in the identity especially with the phrase 'Success Through
Communication' underlining it.
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