For this Consultancy that advises companies on business development strategies
we decided to design an identity that gave positive and aspirational imagery
of business growth to their potential customers. This was much simpler
than attempting anything ambiguous regarding the processes and communicate
directly to the target market with the results of the processes.
The green line mapping the increased growth of a business married with
the skyline of corporate buildings depicting tangible business expansion.
The perspective is from the ground looking up to add a towering effect.
The logo was also added to a blue sky in the blue colour of the company
where it is being used in an illustrative context i.e. on the cover of
the introductory leaflet with a headline. The headline reinforcing the
visual which is in itself the identity.
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