Earlsgate is a collection of companies in one building under
one parent holding company.
The majority of their businesses were involved in or around
computer technology- software development for kiosks, web design
and an online store for outdoor activities. They originally
thought the solution should naturally involve imagery that was
common to all the companies in the group.
In our solution and recommendation we decided to steer clear
of that and concentrate on the group and that as the strength.
The arch provided a visual to tie with the name in making it
distinct and memorable. Also the arch design itself represents
group strength where Earlsgate is the parent keystone locking
the other company blocks in a solid structure (which altogether
forms a gateway) beneath it.
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