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            Lofthus Signs

Our approach was to give the company a clean, no nonsense, solid, but friendly looking brand to project their service to potential customers. We wanted customers to think, when they saw the brand particularily on vans and buildings, that they can get that clarity and legibility for their own company signage.

It was also very important for Lofthus to look comfortable alongside thier competitiors with their new brand to take their business into the next 5 years of development.

The dark blue and deep pink colours were chosen to balance the conservative and industrial with the eyecatching.

The lower case 'lofthus' with the upper case 'signs' the right reading with the inverted both framed in rectangles (one with a keyline) and both attached and slightly overlapping was to suggest the various types of signage without emulating bulb glow or attachments like screw heads etc.


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Lofthus Signs