Pilgrim Systems developer of LawSoft, legal practice management
software. It is a competitive market with national and global companies
selling their wares with various levels of functionality in the products
they sell.
The brief was to create a contemporary image, professional, global, with
a strong 'techie' feel as ultimately they are programmers who need to convey
competency in information technology and software programming.
We avoided any direct references to the actual meaning or connotations of
the word 'pilgrim' and chose to render it in a typographical style that
was contemporary but we could modify slightly to make their own. We also
chose to render 'systems' in a different font style and colour giving more
prominence to 'pilgrim'. The colours are a mix of a bold violet and a more
muted warm grey to balance the tone of their identity. The picture of the
man solving interconnecting points was ideal in conveying the complexity
of the work they do.
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