Plumbing Pensions is the industry pension scheme with assets of over
£1bn which started over 30 years ago. They recognised the need for
a soft re-launch as part of a pro-active communications campaign aimed
at their customers within the plumbing industry.
Firstly they are a financial services provider so they had to look the
part in that respect, if plumbing was referenced it would be secondary
and subtle. The company name really says it all and we needed to provide
an overall cohesive look that reinforced financial stability. The two
colours of blue with the Gill Sans condensed font give the appropriate
reassuring conservative feel to the customers. The double P icon forming
the initials in the two colours and making the letterforms in a simple
way with two directional changes and although flat the top and bottom
very subtly show they are pipes without over doing it but making a distinctive
and versatile icon for Plumbing Pensions.
>
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