The
Scottish Legal Awards were in their second year when we started
working on an improved version of their identity.
We created the eagle icon to add a distinctive and relevant image
to the brand. We wanted to render the eagle as if drawn from a
quill pen. To appear light but dynamic. The concept for the website
and literature came from the wide left margin in old handwritten
Scots legal documents where specific information and notes would
be made where they would start writing against the vertical line.
The colour palette was derived from the the red of the stamp seal
used on the historical documents and a complimentary gold to refer
to competition first place.
Although there has been a change in agency that have seen modifications
to the brand the eagle design has remained intact as the visual
icon of the awards. It is still used in its publicity, ceremony
and on the awards themselves.
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